For press enquiries: Michelle Parks McCourt, michelle@atmosphereproximity.com
For job opportunities: Kim Gross, kimberly@atmosphereproximity.com
For new business opportunities: newbusiness@atmosphereproximity.com
For mobile/social media opportunities: David Bear, davidb@atmosphereproximity.com
Atmosphere Proximity
1285 Avenue of the Americas, 5th Floor
New York, NY 10019
Phone: 212-827-2500
Fax: 212-827-2525
TARGET
ARCHER FARMS SITE
Target in collaboration with Atmosphere and BBDO launched a 360 campaign in April, 2007 for Archer Farms, a premium food brand sold exclusively at Target. The challenge: overcome a CONSIDERATION gap and convince moms that Archer Farms is a quality food brand. The idea is a magical farm because food that includes such quality ingredients must come from a very special place. The online advertising creates awareness of the Archer Farms brand and allows guests to explore the farm to further communicate the premium quality and unique ingredients of Archer Farms product offerings. The site provides an up-close quality story, featuring up-close out of package beauty shots with reveals that tell guests just how obsessed Archer Farms is with every product. It also provides tools designed to incite trial of Archer Farm products through web couponing and enables advocacy by allowing guests to share tips on how they are using AF products in new and unique ways.
