In July, 2008, AtmosphereBBDO launched Qualcomm.com, a significant
step forward in branding and communication for an influential but relatively
unknown U.S. company.
Qualcomm is a wireless research and development company that has had a key role in
creating today's ubiquitous wireless landscape. Despite Qualcomm's considerable
position in the industry, many people did not understand what the company does or
the extent of its influence.
Qualcomm.com provides an experiential, narrative-driven avenue for anyone with an
interest in the company to gain a greater understanding of Qualcomm. Atmosphere
employed rich interactive experiences and unique visual perspectives to establish
a connection with visitors, and to reinforce Qualcomm's positioning as a visionary
company on the cutting edge of one of today's most important markets.