For press enquiries: Michelle Parks McCourt, michelle@atmosphereproximity.com
For job opportunities: Kim Gross, kimberly@atmosphereproximity.com
For new business opportunities: newbusiness@atmosphereproximity.com
Atmosphere Proximity
1285 Avenue of the Americas, 5th Floor
New York, NY 10019
Phone: 212-827-2500
Fax: 212-827-2525
CORONA
SHARE YOUR MOMENTS
In the summer of 2008, Atmosphere launched the global Corona website (corona.com). The site serves as Corona's main gateway to regions around the world, from North America to Europe to Asia-Pacific and Latin America, establishing the well-known brand's new positioning of "refreshing, meaningful moments."
As Corona is one of the world's top-selling beer companies, it was important for Atmosphere to keep them at the forefront of major online digital trends. We challenged ourselves to take the Corona name down innovative new avenues. With this in mind, Atmosphere changed the recognized brand focus of the usual "Corona beer on the beach" to a more personal brand experience.
Aside from presenting product details, news and events (in multiple languages for Corona's global audience), the core branding component of the site is Photoslice, an innovative social application.
With Photoslice, users can upload photos from their desktop, Flickr, Facebook and Photobucket. After uploading (toggling back and forth between multiple sources), the user can choose an audio track, which becomes the soundtrack to their personal photo gallery. The site then edits images in time with music, creating a new, invigorated format that enables consumers to re-live their memories. Once created, your own personal music photo album can be shared with friends through email, Facebook, MySpace, and within a gallery on the Corona website.
The result was a new and unique user experience, which has contributed to Corona's highly acclaimed image in the beer industry. The Corona Photoslice won several awards for 2009, including the NY ADDY GOLD for Interactive Media Websites, Consumer Flash, the IAC Best Beverage Interactive application, as well as the IAC Best of Show Interactive Application.
