The SLVR microsite developed for Cingular served as the online destination for the launch of the new iTunes capable phone. The SLVR is an ultra-sleek device jam packed with bells and whistles – a video camera, illuminated etched keypad, removable memory card, and an iTunes music player. The microsite enabled users to interact with the device and explore the phone features through a simulated in-store experience. The site also provided a direct path to purchase on cingular.com.