Press

Atmosphere BBDO has launched a new site for AT&T that promotes the brand's Pantech Matrix and Samsung Propel mobile devices.

In an era where text messages are typically saturated with acronyms, AT&T is urging you to properly state what's on your mind using the aforementioned devices' full keyboards. The site features virtual Pantech and Propel models, where visitors can type in their definitions of popular acronyms like LOL and OMG. Your entry, which includes your name and location, will be added to an ever-expanding globe which features all the color-coded submissions.